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Difference between revisions of "Branding guide"

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(copied and pasted content from style guide)
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== Logo ==
 
== Logo ==
  
The NASPA logo is available in the following formats:
+
The NASPA logo is available in the following formats.
  
; 200×100 pixel GIF as used in the [http://www.scrabbleplayers.org NASPA home page]
+
{|
: [[Image:Logo.gif]]
+
|<img src="https://scrabbleplayers.org/pix/logo-only-160px.png">
; high-resolution PDF
+
|style="vertical-align:top"|Bare logo<br>[{{SERVER}}/pix/logo-only-160px.png 160x160px PNG]<br>[{{SERVER}}/pix/logo-only-320px.png 320x320px PNG]<br>[{{SERVER}}/pix/logo-only.pdf outline PDF]
: [[Image:Logo.pdf]]
+
|-
; high-resolution PDF with fonts converted to outlines
+
|valign=top|<img src="https://scrabbleplayers.org/pix/logo+name-160px.png">
: [[Image:Logo-export.pdf]]
+
|style="vertical-align:top"|Logo with name<br>[{{SERVER}}/pix/logo+name-160px.png 160x199px PNG]<br>[{{SERVER}}/pix/logo+name-320px.png 320x397px PNG]<br>[{{SERVER}}/pix/logo+name.pdf outline PDF]
; PDF without association name to right side of logo
+
|-
: [[Image:Logo-only.pdf]]
+
|valign=top|<img src="https://scrabbleplayers.org/pix/logo+motto.png" width=160>
; PDF with motto
+
|style="vertical-align:top"|Logo with name and motto<br>[{{SERVER}}/pix/logo+motto.png 753x432px PNG]<br>[{{SERVER}}/pix/logo+motto.pdf outline PDF]
: [[Image:Logo-motto.pdf]]
+
|}
  
 
If you require the logo in other formats, or have questions
 
If you require the logo in other formats, or have questions
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== Typography ==
 
== Typography ==
  
* Text accompanying the NASPA logo should match it typographically. Use VAG Rounded (any weight).
+
* Text accompanying the NASPA logo should match it typographically. Use VAG Rounded (Light or Bold).
* Body type in printed NASPA documents should be set in Adobe Garamond Pro, with headings in VAG Rounded
+
* Body type in printed NASPA documents should be set in VAG Rounded Light, with headings in VAG Rounded Bold with at least +50/1000 em of tracking.
** If the use of a sanserif typeface in headings would lead to confusion among '1', 'l' and 'I', the use of Adobe Garamond Pro is permitted.
 
  
 
== See also ==
 
== See also ==
 
* The NASPAWiki [[Style guide]] for guidance related specifically to textual issues.
 
* The NASPAWiki [[Style guide]] for guidance related specifically to textual issues.

Latest revision as of 17:44, 9 August 2021

This is page is the official NASPA Branding guide, which describes the correct use of NASPA brand names, logos and other corporate design assets.

If you’re looking for event photos or other digital assets, please contact us with your needs.

The NASPA logo is available in the following formats.

Bare logo
160x160px PNG
320x320px PNG
outline PDF
Logo with name
160x199px PNG
320x397px PNG
outline PDF
Logo with name and motto
753x432px PNG
outline PDF

If you require the logo in other formats, or have questions about its use, please contact John Chew.

Typography

  • Text accompanying the NASPA logo should match it typographically. Use VAG Rounded (Light or Bold).
  • Body type in printed NASPA documents should be set in VAG Rounded Light, with headings in VAG Rounded Bold with at least +50/1000 em of tracking.

See also

  • The NASPAWiki Style guide for guidance related specifically to textual issues.